AFA DTC Growth Advisor Collection
Use your business data to analyze product selection, advertising and conversion issues, and get specific action plans.
Suggested prompts
My online store gets traffic, but few visitors place orders. Help me review the product pages and checkout process, and list the changes to prioritize.
I am planning an online store for the US market. Help me analyze target customers, competitors and product selection, and plan the first month.
My ad spending keeps rising, but orders have not increased. Help me analyze the advertising data and suggest adjustments to the budget and creatives.
About this skill
AFA DTC Growth Advisor Collection
Growth-advisor skills for independent online stores and DTC brands, covering market exploration, branding and products, advertising, organic growth, conversion and retention, operations and expansion, and payment risk.
The collection contains 31 modules: 1 hub, 5 business supervisors and 25 execution-layer modules, including 2 global engines. Choose modules as needed. The hub and supervisors route requests and coordinate work; execution modules provide domain-specific methods, references and templates. Some modules include local calculation scripts.
Who this is for
- You are starting an independent online store and need to define your target market, product direction and launch steps.
- You manage cross-border ecommerce advertising, content, conversion or repeat purchases and want to turn your data and ideas into an execution plan.
- You already run a store and want to investigate ad costs, actual profit, inventory or supply-chain problems.
What it can help you do
- Research markets, competitors and product opportunities, then plan a launch and first-month tests.
- Diagnose Meta, Google Ads and TikTok advertising performance, and plan budgets, creative scripts and asset tests.
- Review product pages and checkout, draft page copy, and plan email, SMS and WhatsApp retention or win-back campaigns.
- Use the costs, orders and advertising data you provide to calculate actual SKU profit, tariff costs and promotion break-even points.
- Organize facts and evidence for chargebacks or account freezes in preparation for professional consultation, without guaranteeing a professional determination.
What you will get
- A diagnosis of business problems, priority changes and a list of data needed.
- A product-selection, launch or advertising test plan with budget considerations and asset schedules.
- Draft product-page, advertising, email or messaging copy for your review and execution.
- Profit, break-even or business-metric calculations. Running the included scripts requires code execution.
How to start
- No store yet: say “I want to start an online store and have nothing set up yet,” then share your target market, budget and product direction.
- Declining ad returns: provide the past 30 days of spending, orders, conversion and creative performance, then agree on the problem to tackle first.
- Calculating SKU profit: provide price, product costs, shipping, tariffs, fees, refunds and allocated advertising costs.
- Several problems at once: start with the main hub, explain your business stage and install the relevant companion modules. You authorize and execute advertising, site changes and message delivery.
31 modules
| Name | Purpose |
|---|---|
| AFA Hub and Workflow Orchestration | Routes DTC requests to business supervisors or global engines and orchestrates 12 predefined workflows. |
| Full-Funnel Diagnosis and Attribution | Breaks down business problems, requests data, identifies causes and prioritizes actions. |
| Dashboards and Business Health Checks | Builds KPI dashboards and brand-specific baselines, analyzes anomalies and includes an order-CSV snapshot script. |
| Brand and Product Foundation Supervisor | Coordinates market exploration, competitive intelligence, branding, product strategy and launches. |
| Paid Acquisition Supervisor | Coordinates ad creative and Meta, Google and TikTok advertising, including budget allocation. |
| Organic Growth Supervisor | Coordinates SEO, social content, influencers, PR and AI search visibility. |
| Monetization and Retention Supervisor | Coordinates conversion, customer experience, retention, order value, email and messaging. |
| Operations and Expansion Supervisor | Coordinates operations, channel expansion and payment risk management. |
| Customer Insights and Market Exploration | Studies customer feedback, market opportunities and product-selection directions, including product validation for test stores. |
| Competitive Intelligence and Analysis | Analyzes the competitive landscape, advertising, pricing and benchmarking candidates. |
| Brand Positioning and Identity | Develops brand positioning, voice, story, visual identity and guidelines. |
| Product Strategy and Pricing | Assesses product opportunities, premium pricing, costs, supply chains and product portfolios. |
| Product Launch and Cold Start | Plans launches, MVP tests and PMF assessments, with a rapid product-testing workflow for test stores. |
| Ad Creative Production and Testing | Plans creative-testing matrices, UGC scripts and ad-asset production for product testing. |
| Meta Ads Optimization | Analyzes account structure, audiences, tracking, performance and scaling, including Day-0 cold-start tests. |
| Google Ads Optimization | Plans Search, Shopping, PMax, AI Max, product feeds and conversion tracking. |
| TikTok Ads and Shop Strategy | Plans native creative, TikTok Shop, GMV Max, affiliate programs and scaling. |
| SEO and Organic Search Growth | Covers keywords, technical SEO, topic clusters, product pages and international SEO. |
| Social Content and UGC | Plans social content, UGC permissions and management, communities and organic-to-paid collaboration. |
| Influencer and Affiliate Marketing | Vets creators, designs partnerships and affiliate programs, and checks disclosure and content permissions. |
| Brand PR and Reputation Management | Plans media outreach, reputation monitoring, crisis responses and brand protection. |
| AI Search Visibility and Agentic Commerce | Audits AI search visibility, improves content structure and assesses ACP/UCP and agentic-commerce integration. |
| Conversion and Landing Page Optimization | Audits funnels, product pages and checkout, with A/B sample-size calculations and product-page rewriting. |
| Customer Experience and Service | Analyzes customer journeys and tickets, and plans self-service, crisis communication and returns experiences. |
| Retention and LTV Growth | Analyzes segments, lifecycles and cohorts, and designs loyalty, subscription retention and win-back programs. |
| Order Value and Profit Optimization | Designs thresholds, bundles and upsells, and calculates promotion break-even points and blended margins. |
| Email Marketing | Designs automated flows, campaign copy and email calendars, with deliverability checks. |
| SMS, WhatsApp and RCS Marketing | Plans messaging automation, copy, compliance and suppression across Email, SMS and WhatsApp. |
| Operations and Supply Chain Optimization | Analyzes unit economics, inventory, fulfillment, teams and supply-chain risks, with tariff-inclusive cost calculations. |
| Channel Expansion and Diversification | Assesses new channels, marketplaces, wholesale and international expansion, and compares landed costs across tariff scenarios. |
| Payment Risk and Dispute Response | Checks VAMP ratios and prepares chargeback evidence, account-freeze responses, reserve cash-flow scenarios and payment-mix assessments. |
Companion modules and requirements
- Each module includes its protocol kernel. Installing one module does not include the capabilities of the other 30 modules.
- Full routing, cross-module workflows and enhanced protocols require the relevant companion modules to be installed together. Use the hub and business supervisors with the appropriate execution modules.
- Modules retain their original internal names. Cross-module relative paths retain their structure when same-named module folders are installed side by side under one skills directory. Renaming folders, isolated installation or missing target modules makes the corresponding references unavailable.
- Calculation scripts require code execution. Without it, use the text frameworks in the corresponding references. Data diagnosis requires relevant business data from you.
- With file access, Brand Brain stores brand profiles, asset records and learnings. Handle business data and customer information according to your permissions and privacy requirements.
- Payment, tax, legal and compliance materials support fact gathering and preparation for professional consultation. They do not replace professional determinations or guarantee business results.
Author, source and license
- Author: 1亿美刀站长阿发.
- Source: afadtc/afa-dtc-skills.
- This edition is based on v2.7.7.
- Original license: Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). Each module package retains the original LICENSE and source attribution.
- The listing operator has confirmed separate author permission for commercial distribution through Cola Skill. The original license remains unchanged. This distribution permission does not grant all users unrestricted commercial-use rights.